Is style really just a matter of taste? In pop music, however, style is everything, simply put, image is everything. Crafting, developing, and selling a contrived image is the foundation of most, if not all, popular culture's productions. Selling images that resonate within particular audiences, (young girls ages 12-17) is the sugar, refined, non-artificial, pure South Colombian cane that makes the product oh so sweet. Images that are provocative, fantastical, ostentatious, hyperbolic, and creative give consumers a meaningful product. Current pop music phenomenon, Lady Gaga, is no exception. I describe her as a phenomenon simply because her success, or the rise of her star, has seemingly happened over night and shows signs of lasting. In just two short years, Gaga, as she prefers to be called, has taken the pop music industry by storm. She's had multiple number Billboard hits, won awards, sold out stadiums, and produced album sales in the 6 digits, a true feat in these days of digital downloads. Subsequently, with fame, comes criticism and Gaga has had her fair share. In recent blogs, other pop divas have reportedly attacked Gaga, claiming she stole or jocked their style. Most noteworthy is Grace Jones, who says Gaga has ripped off her style. By style, I'll assume most of these complaints are based upon Gaga's fashion choices. But style can encompass an array of cultural meanings, image, aesthetic, even communication. The term itself is an umbrella term that in popular contexts comes to represent multiple significations. According to an interview posted on IDOLATOR.com, Grace Jones states, “Well, you know, I’ve seen some things she’s worn that I’ve worn, and that does kind of piss me off.” Apparently, Grace is mad as hell and she's not taking it anymore, off with the gloves--the girls are about to go toe to toe. Come on just picture it, Gaga vs. Grace the ultimate battle. Whether or not Grace Jones is truly "pissed off" isn't so important. However, what her statements reveal about style is for more interesting. Since, style is so amorphous in popular culture, no one artist can really claim ownership of a particular fashion aesthetic. While in the 80s, Jones was a provocateur of high fashion, avante-garde style. She was by no means its creator. Moreover, fashion inspires both women's "look". Like Madonna, Cyndi Lauper, Janet Jackson, these women capitalized on an image that would propel them to the top. They captured an audience that felt empowered by their image because they seemed to resist the common cultural terrain for femininty. Still, most of these so called beefs are really about media attention. And I'll end with a line from Bonnie Rait, -"Let's give'em something to talk about." The kids are talking.
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